Digital displays are a cost-effective way to market your business. They replace printed posters and point-of-purchase displays and allow you to update information quickly.
They also take up a fraction of the space a promotional poster or stand-alone display would. Digital displays also influence shopper decision-making by displaying information about specific products.
Attract New Customers
In-store digital displays help businesses attract new customers by offering a modern physical atmosphere attractive to shoppers. They also provide an efficient marketing tool for promoting sales, special events and other offers to potential buyers. Retailers can pique shopper interest with attractive visuals like images or video content. This is especially effective in windows where shoppers can see the message before they enter the store. Traditionally, retailers promote their special offers through printed promotional material such as posters or leaflets. Digital displays can be more engaging and entertain customers by repurposing rich social media posts to draw attention to promotion. Digital screens placed next to popular products can encourage signups for a newsletter so that the customer can be informed about other special offers and news. This data is then added to a customer database and can be used to send targeted messaging to customers in-store and on their mobile devices.
Displays can also offer customers a loyalty program or reward them for completing surveys. This will keep customers engaged in-store and increase customer retention.
A digital display in the shop window can draw attention from passers-by. It can also influence the customer experience in the store, helping to boost sales by promoting offers and promotions and directing footfall around a store. For example, an interactive map on a digital screen can help customers find what they’re looking for more quickly and efficiently. And if the digital signage supports analytics, the business owner can even gain insight into their most searched products or what areas of the store are being visited by shoppers.
POP displays can also draw attention and highlight product bundles and other promotional offers. Research has shown that consumers are likelier to purchase and mention promotions they see in stores than those they don’t.
Using screens near popular product displays can also upsell and cross-sell, suggesting higher-priced alternatives or additional products that might pair well with the one they’re interested in buying. This is a great way to increase sales, especially as more than half of retail purchases are impulse buys.
Digital kiosks or touch-screen and voice-operated queuing systems can also help to improve store operations. These digital displays can field common customer questions, freeing staff to focus on customer concerns that truly benefit from their expertise. They can also encourage signups for your loyalty program and gather contact information, allowing you to market directly to your most valuable customers.
Digital displays catch customers’ attention and provide eye-catching content that can engage them in your store. They can show videos that explain how products work or share a story about your brand. Interactive displays let customers interact with your brand on a deeper level providing an immersive experience that builds trust and loyalty.
The modern retail customer is more informed than ever. They demand information and want to know what differentiates your product from the competition. This is why many retailers are incorporating interior digital signage into their physical stores. Displays can highlight popular products and current and upcoming promotions and provide valuable wayfinding information.
Digital signs can also entertain your customers by repurposing social media posts with high engagement with shoppers and sharing them on-screen for everyone to see. One study found that customers who saw a post on social media were up to 34% more likely to purchase the item in question.
Retail digital displays can be centrally managed so that ad campaigns can change as stock changes or in response to sales data. Some shows can even connect with third-party audience analytics software and respond to the presence of specific consumers in a store. This enables retailers to maximize the value of their in-store media and drive incremental sales for advertising space they couldn’t otherwise sell.
It’s no secret that point-of-purchase (POP) displays greatly impact product sales. But, what you might need to learn is that digital signage can also help with other retail functions, such as operational efficiencies and omnichannel customer experiences. For example, outdoor digital signage or window displays can use compelling information to draw customers in from the street. They can even show products available for pickup at the store, which is a great way to encourage online shoppers to come in and pick up their orders. Digital displays can also be used to upsell and cross-sell. For example, screens near popular products can share details about the product, such as its materials and comparisons with similar effects. This helps consumers make a more informed buying decision and allows staff to assist other customers with their questions.
Retail media can also be used to address stocking issues and maximize sales of existing products in a store. This can be done either through automation – connecting your display CMS to your PoS and stocking systems so that messaging changes automatically in response to stocking data – or by allowing your store managers and merchandisers to manually change messaging on a local basis to boost product promotions that aren’t selling well in their stores. This can be a quick and cost-effective way to increase sales of a specific product.