Are you planning to launch a Shopify online store, or do you already have one? For your eCommerce business to grow its customer base and increase its conversion rate, picking the right Shopify theme is essential.
You can boost sales, enhance customer experience, and distinguish your business with a strong online store design. Think of this article as your how-to manual for choosing a Shopify theme and incorporating it with your online store.
Your Shopify theme is crucial, so why?
Shopify themes are design templates that determine your online store’s general aesthetic. Naturally, your potential client will give it priority. Thus, themes can draw in visitors to your e-commerce website, keep them interested, and turn them into repeat consumers.
More justifications for the significance of Shopify themes? Examine the following:
Your Themes Reflect Your Brand Identity
Customer loyalty to your business is significantly influenced by the layout of your online store. Therefore, choose the best shopify theme customization services to match the goals and vision of your business. Consider the nuances of your sector as well as the messages you wish to deliver. Increase the number of customers who genuinely adhere to your principles.
Themes Impact Your Website’s User Experience
There are numerous Shopify themes on the market at the moment, each with a unique mix of functional and aesthetic features. As a result, the theme establishes your online store’s navigation, layout, color scheme, and other elements.
From the first encounter and product search to the checkout process, the Shopify theme you select and set up will have a big impact on how customers view your business.
Themes Support Mobile
Over 30.6% of consumers globally use their smartphones to make a weekly purchase, according to Statista. Therefore, you should give mobile devices extra consideration in the eCommerce market.
Mobile devices can use Shopify themes. Utilizing them will maintain your online store one step ahead of the competition.
A Theme Store’s Best Shopify Theme Selection
Before starting a Shopify store, you may question where to get themes for your industry. Although they provide a selection of Shopify templates, third-party markets are not your best choice. The Shopify Theme Store offers the best selection of themes. This is why.
Over 100 fully customizable themes are available in the Shopify Theme Store, an official Shopify marketplace, to power your online store. Here, you may rapidly choose design templates based on your industry, the size of the catalog, and the features you want. These themes are also often changed.
Furthermore, the themes displayed in Shopify’s dedicated store must adhere to strict quality control criteria. You will thus obtain a template with excellent functionality and a simple design. Unfortunately, independent theme shops fall short in comparison.
You can presently choose between 103 paid and 11 free Shopify themes. Both options might be perfect for your needs, but let’s contrast them to discover which is better for your business.
The best Shopify themes for free are those for small-budget online stores like Voodoo Digital. They are easy to install and set up because of their straightforward functionality. However, compared to commercial versions, they are less feature-rich and configurable.
Additional capabilities and customization are offered by paid Shopify themes. Starting at $180, they increase in price.
For some businesses, this will be an expensive investment, but it will be justified when taking into account the monthly theme updates and technical help from top Shopify engineers and designers.
Use a Shopify store theme as a consequence rather than running the risk of buying themes from unreliable third parties. Afterward, you won’t have to worry about how your eCommerce website looks and works.
Eight suggestions for choosing the ideal Shopify theme for your company
Consider the alternatives that satisfy your brand’s, industry’s, functional, and design needs when choosing a Shopify theme. If you haven’t outlined all of your business requirements, the selection process may be challenging. We do, however, have some advice for you.
What is the best Shopify theme selection process? Here are some suggestions:
- Create a budget
As you build your Shopify online store, you will incur a variety of expenses. If you select the premium option, these are the costs for the Shopify subscription, add-ons, domain name, and Shopify theme.
Because of this, you should budget specifically for the Shopify theme and plan out all of your spending. The price of Shopify’s professional services, changes, and, if necessary, the integration of additional features should all be taken into account.
- List the characteristics that you need
The features you need to choose a Shopify theme are another factor. For your online store, you could want the characteristics listed below, for example:
- landing pages
- Carousel or a slide?
- selections from drop-down menus
- Navigation
- Register and sign in
- Search for products and filters
- the grocery cart
- magnifying an image
- Size standards
- Pop-ups
- video player for the blog, among other things
Compile a list of all the attributes you can think of and compare them. Draw attention to the most crucial components and start looking for associated topics.
- Consider Subjects Related to Your Industry
In the Shopify Theme Store, you may look for themes by industry. Additionally, you have many options, from furniture and accessories to technology and apparel.
Based on your niche, Shopify themes offer particular functionality and design options. The design will contain a size grid, image zoom, and the ability to explore various colors of your products if you sell clothing, for instance.
- Consider the quantity of goods you list
Another crucial factor to take into account while choosing a Shopify theme. To make sure that they are appropriately displayed in your online store, you must know how many various kinds of items you will sell.
- Select a theme from the Shopify Theme Store
Once more, we firmly urge you to construct your eCommerce website using a Shopify Theme Store. This will help you avoid any pitfalls. You receive premium themes, frequent updates, and qualified assistance.
- Consider user experience and conversion optimization
A Shopify theme should take your conversion rates into account. Take into account whether the template can turn one-time website visitors into devoted customers.
Consider aspects like CTAs, page loading times, and theme usability as a result. Examine whether you can utilize social proof to increase customer loyalty with the template.
- Choose responsive themes
Make sure the theme you select for your Shopify store is responsive across all platforms, especially mobile. Given that more consumers are shopping on their phones, it is essential for your business. Utilizing mobile-responsive themes will significantly broaden your customer reach and, consequently, enhance your sales.
- Collaborate with seasoned Shopify developers
The best way to expand your online business and choose a good Shopify theme is to hire skilled developers and designers. The optimal option will be suggested after an analysis of your company’s characteristics by Shopify specialists. They will also take care of countless adjustments, feature deployments, and ongoing store maintenance.
