Websites are a key part of doing business in the modern world. They are how customers find out about your products and services, and they are how you sell those products and services. But if your website is slow, it can hurt your business. Customers will get frustrated and go to a competitor’s site that loads faster. Google will also penalise you in search results if your site is slow. Luckily, there are some things you can do to speed up your website.
A website that loads quickly is important for a number of reasons. A slow loading website can frustrate visitors, leading them to leave before they even see what you have to offer. A fast loading website, on the other hand, can improve your search engine ranking and help you convert more visitors into customers. Portkey minneapolis web designers are here to help you to improve your search engine ranking.
Why website speed matters
It’s no secret that website speed matters. In fact, it’s been shown to affect everything from search engine ranking to conversion rates. Here are just a few reasons why you should care about making your site load faster:
1. Google loves fast sites
Not only does Google prefer fast sites, but they also rank them higher in search results. So if you want your site to be seen by more people, make sure it loads quickly.
2. Fast sites keep visitors happy
No one likes waiting around for a slow website to load. In fact, 40% of visitors will abandon a site that takes more than 3 seconds to load. So not only will a faster site keep people from leaving, but it’ll also make them happier while they’re there.
1. Optimise images
Images are an important part of any website, but they can also be a major contributor to slow loading times. Here are a few tips to help optimise your images and improve your website’s performance:
- Use the correct file format. JPEGs are best for photos, while PNGs are better for graphics with flat colours.
- Resize your images before uploading them. There’s no need to have a 3000×3000 pixel image if you’re only going to display it at 500×500.
- Compress your images. This will reduce the file size without affecting the quality too much.
- Use a content delivery network (CDN) for large or high-traffic websites.
2. Minimise HTTP requests
HTTP requests are what your browser uses to fetch the files that make up a web page. So, the more files your page has, the more HTTP requests it will make. This can really slow things down.
One way to speed things up is to minimise the number of HTTP requests your page makes. You can do this by using CSS sprites and inline images. CSS sprites combine multiple images into one big image. This means that your browser only has to fetch one file instead of many. Inline images are images that are embedded in your HTML code, rather than being stored in a separate file.
Both of these techniques reduce the number of HTTP requests your page makes, which can speed things up considerably. So if you want your website to load faster, try minimising HTTP requests.
SEO Minneapolis helps in minimising HTTP requests by optimising the website for search engines. This results in faster loading times and less strain on the server. By using proper keyword research and selection, as well as optimising website code, SEO Minneapolis can help to reduce the number of HTTP requests made to your site.
3. Use a content delivery network
A content delivery network (CDN) is a system of distributed servers that deliver pages and other Web-based content to users, based on their geographic locations. By using a CDN, you can improve the performance and speed of your website.
Here are three tips for using a CDN:
- Use a reputable CDN provider. There are many CDN providers to choose from, so it’s important to do your research and select a reputable one.
- Configure your CDN properly. Once you’ve selected a CDN provider, make sure you configure it properly. This includes setting the correct cache expiration times and ensuring that all of your static content is cached by the CDN.
3. Monitor your CDN performance
A content delivery network (CDN) can speed up the delivery of your website’s content by caching it at strategically located data centres around the world. But even the best CDN can’t help if your website’s content is poorly designed or implemented.
4. Avoid landing page redirects
Redirects are one of the main culprits when it comes to slow loading pages. A redirect is when a user tries to access a page that no longer exists, and the server sends them to a different page instead. This can happen for a number of reasons, such as when a website changes its URL structure or when an article is moved to a different section of the site.
5. Enable compression
If you want to make your website load faster, one thing you can do is enable compression. This will help to reduce the size of your pages and improve loading times.
To enable compression, you will need to add some code to your .htaccess file. Once you have done this, your pages will be compressed before they are sent to the browser. This can help to improve loading times, especially for users with slower internet connections.
Enabling compression is a simple way to improve the speed of your website. If you have a lot of large images or other files on your site, this can help to reduce the amount of time it takes for your pages to load.
6. Minify resources
7. Leverage browser caching
When a user visits a website, their browser downloads all of the site’s files and resources. If a user visits the same site again, the browser doesn’t have to download all of the files again—it can reuse the ones it already has. This is called caching.
You can leverage browser caching to improve your website’s performance by telling the browser to cache certain files and resources. That way, when a user visits your site again, their browser can load those cached files instead of having to download them anew.
There are several ways to do this, but one common method is to use an .htaccess file. You can add code to this file that will tell the server how long to cache each file type. For example, you might set images to be cached for 30 days and CSS files to be cached for 1 day.