Whether it’s about corporate or educational learning, we’ve seen companies pour crazy amounts of money into curating training modules.
With the growth in demand for training video content and the surge in several training video companies, it won’t be wrong to say that e-learning has become really popular.
Whether online or remote training is more effective than contact learning, it’s a debate for some other time. But, frankly, we can’t overlook the level of convenience we’ve been blessed with the use of videos.
Though training video is a delicate job. You can’t be too simple neither can you afford to be too complicated.
To ease your job, we’ve reaped three golden tips to make our training videos stand out.
So, let’s dive in.
Tip #1: Emphasize human presence
Man is a social animal. There is an abundant amount of research work that backs that. Experts of human behavior say that we’re naturally wired to engage in conversations.
Moreover, studies on e-learning show that viewers are able to understand better and keep up when they had a person speaking to them. That also brings the personalization principle under our attention.
Case on point: Google Courses
Google’s courses feature an instructor speaking to an audience. This person-to-person contact has been lauded for its impact in drawing engagements and increasing overall learning outcomes.
How can you do it best?
- Give a clear overview of what the content is all about
- Summarize at the end of each segment
- Close with a question
- Tell stories or share personal experiences
Tip# 2: Make interactive content
Training videos are best when they’re interactive. You can’t expect a person to be a couch potato and, gain something meaningful out of the content. Videos that run endlessly are nothing but boring. No engagement means no learning.
Case on Point: Coursera
If you’ve done a course or two of the Google courses from Coursera, you must have realized that the videos are short, each having precise lessons and an interactive quiz pops up in the middle, to see if you’re really keeping up.
Now, the purpose of these interactive quizzes may be to encourage more active learning. More so, these serve the following needs too;
- Videos are short, making the content easy to digest and recall later
- Short interactive quizzes force the student to engage
- You-oriented tone makes the viewer feel as if the content is directed at them
It will not only help you cut costs, and minimize your animation video price, but will also help you capture the audience better, and achieve quality learning outcomes.
How can you do it best?
- Segment your video
You can choose to segment your videos. Segmentation eases the job of note-keeping for the viewers. Plus, segments also work well in navigation. Your viewer can view a segment, again if a concept was not understood fully.
- Story-based quizzes
Next, stories evoke emotions. You can tell compelling stories or use cases that are famous. Plus, story-based quizzes will surely impact learning. It also makes up well for practice-based learning. Stories are easy to remember.
And, let’s be honest, they would help your concepts and lessons make actual sense.
- Group discussion prompts
Another fine way for training videos to be interactive is through group discussion prompts. You can ask the viewer to pause in the middle and post a thought or idea in the discussion prompt.
And, you may ask them to match their prompt with the thought leader’s comment.
Though it can require a lot of script work, it’s effective. And, seriously worth every penny. The best courses and training resources you find on the internet already have them.
- Humanize your content
Last, but not least, humanize your content. Make your content for humans. Don’t use AI voiceovers. People can resonate deeply when they’re spoken to by a real person. Besides, give examples to which people can relate easily.
Tip#3: Provide users easy access to your content
Ask yourself if your content is easily accessible.
This tip is not super important, but it’s also super simple. The training video created might be a visual treat, but if it does not reach the audience at the right time, it faces the challenge of going obsolete (real soon).
Content needs to be refreshed every once in a while. So, to capture a good audience, you need to be sure that your videos are readily accessible.
Case on Point: YouTube Creators
You can find lots of creators providing how-to tutorials to students and professionals all around the world.
While they do so, they have given FREE access to their content, particularly the fundamentals posted on YouTube in form of videos.
How can you do it best?
Here are three crucial tips you must focus on when increasing the reach of your training content;
- Make your content easy to discover
It’s really important that you’re sharing training videos on the right channel.
More so, in the training videos, you need to have an easy-to-scan table of content. You want to help the learner navigate easily through your video.
- Write a clear title
You can also keep a close eye on keywords, and search intents. Training videos need to have a clear title. Don’t overdo it. You’re not creating clickbait content. But, inviting people to learn.
- Consistency is key
Make sure your video uses a consistent approach to explain ideas and concepts. Consistency makes the content easier to digest. Plus, it will make the experience more memorable for the learner.
Final thoughts
To wrap up, training videos are cool. But, they’re really nothing, if you can grab the attention of your viewer and make them stick to what you say, till the very end.
Above, we shared three fascinating tips to make your training video stand out
- Focus on human presence
- Make your video interactive
- Make your content easily accessible for the viewer
Good luck!
