The most cost-effective way to boost sales is to target the consumers who will buy your products. This requires analyzing the market and finding the right distribution channels. Focusing on existing customers should be a top priority, as they will likely purchase additional products from you. This can be done through customer service or by providing a money-back guarantee.
Increased Product Visibility
A refrigerated bakery or deli case is essential for increasing sales in restaurants, coffee shops and convenience stores. They are perfect for merchandising desserts, drinks and grab-and-go items like pre-made salads, wraps, pizza and sandwiches. With clear glass and optimal lighting, this refrigerator display case allows customers to connect with products. This heightened engagement translates into higher purchase intent and increased sales for your business. Refrigerated cases provide a valuable way for companies to track the temperature of citrus during its transportation from farm to store, avoiding breaks in the cold chain and product spoilage. This is especially important for businesses that sell fruit in-store and online or ship their products to other markets. Cellular loggers have proven effective at providing visibility for cold chains in the citrus sector, as they can send real-time product temperature updates during the land-based shipping processes.
Refrigerated cases are used in a variety of settings. They’re often found in grocery stores, convenience stores, and restaurants to showcase their prepared foods and branded ready-to-eat (RTE) products. This cross-merchandising trend has helped fuel market growth in recent years. Based on type, the plug-in refrigerated display case segment held the largest share of sales in 2022. This segment offers flexibility to retailers and eliminates the need for piping installation or utilization of machinery rooms. This especially appeals to new retailers, as it can save them on initial expenses and set them up for success. A study estimated that retailers miss out on about $1 trillion in sales yearly due to unavailable items. Whether caused by equipment failure or merchandising issues, these missed opportunities are costly for customers and retailers. The good news is that using a refrigerated bakery or deli case can help your store avoid these lost sales.
Increased Customer Satisfaction
Customers are often enticed to buy food products whenever they see them fresh. This is why refrigerated cases are an excellent choice for bakery displays. Their clear glass and perfect lighting allow buyers to assess your products before deciding whether or not they should purchase them. These refrigerators typically feature an evaporator that uses forced air or gravity coils to remove heat from the case. This makes them more energy efficient than open cases, which rely on the natural tendency for cold air to sink and warm air to rise to cool products. Furthermore, they offer businesses a stylish way to restock and organize their products. Customers will constantly view them, so they must be arranged attractively and neatly to attract shoppers. This will also boost customer satisfaction because they can easily find their desired items. This will help businesses generate more sales and increase customer loyalty.
Increased Customer Loyalty
Food-related establishments such as bakeries and delis typically have refrigerated display cases adorning their interiors. These cases help them preserve baked goods that may not be sold in a day, allowing for an extended selling window. This also eliminates the need for these establishments to throw out expired foods. Refrigerated cases offer businesses a stylish way to display their products and arrange them neatly. They usually allow business owners to see the remaining stock in the case without opening it, meaning they would only have to open the doors if they needed to replenish the entire supply of a specific product. Lastly, refrigerated cases allow retailers to leverage first-party customer data to improve conversion rates and build brand loyalty. These data are obtained through loyalty programs and provide an accurate picture of customers, helping retailers develop a more personalized shopping experience. This increases the likelihood of repeat purchases and builds consumer loyalty, boosting basket size.