Organic search engine ranking is the bread and butter of any digital marketing strategy. If you can be found on the first page of Google, Bing, or Yahoo results pages (SERP), then you are in a good place to convert site visitors into customers. According to recent studies by Thrive digital marketing agency, over 60% of all web traffic goes to websites on the first page of search engine results. So how do you make sure your site is one of them? Strategic use of social media can help improve your ranking and bring more qualified leads to your business.
In order to rank higher in the search engines, businesses need to go beyond just optimizing their website. They also need to focus on optimizing their social media profiles and content. Moz’s 2017 Ranking Factors survey showed that social engagement is one of the top two factors for Google ranking (along with links). While there are many complex aspects to SEO, using Chicago social media company effectively is a great way to improve your ranking and reach more people.
In this blog post, we will discuss five tactics that you can use to increase your ranking through social media.
Tactic 1: Optimize Your Social Media Profiles
Make sure your social media profiles are optimized for the search engines. This means using keywords in your profile descriptions and ensuring that your website is linked from your social media accounts. For example, on Twitter, you can include up to 160 characters in your bio. Use these characters wisely by including relevant keywords so that people searching for those terms will find your profile.
Tactic 2: Post Relevant Content
Posting relevant and keyword-rich content on your social media channels is a great way to improve your ranking. Even if you use cheap content writing services, the content you post should be interesting and engaging, but it also needs to be optimized for the search engines. This means using relevant keywords throughout your post, as well as in the title and tags (if applicable). In addition, make sure to include a link back to your website in your post so that people can click through to your site.
Tactic 3: Increase Social Shares
Another way to improve your ranking is to get more social shares for your content. The more social engagement you have (likes, comments, shares), the better. This signals to the search engines that your content is relevant and engaging, which will help boost your ranking. SEO Company Arlington shared that one way to increase social shares is to share your content on relevant forums and discussion boards. In addition, you can use social media sharing buttons on your website to make it easy for people to share your content on their own social media channels.
Tactic 4: Use Hashtags
Hashtags are a great way to make your content more discoverable on social media. When you use relevant hashtags, your content is more likely to show up in search results. In addition, hashtags can help increase the reach of your posts by making them more visible to people who are searching for those terms. Be sure to use relevant hashtags that are specific to your industry or niche.
Tactic 5: Monitor Your Activity
Monitoring your social media activity is important in order to gauge what is working and what is not. There are a number of tools that you can use to track your activity, such as Google Analytics and Hootsuite Insights. These tools will help you track your progress and identify areas for improvement.
Applying the tactics we have outlined can help you take your social media marketing Chicago up a notch, driving traffic and engagement that will impact your ranking. The combination of optimizing for off-page SEO signals with an aggressive social media plan is more important than ever.
These are just a few ideas; there are many more ways to optimize your social media strategy for better rankings. But if you start with these basics and tailor them to fit your own business and audience, you will be well on your way to improved SEO results!